The 420 Church

United in our belief: Cannabis is medicine

Strategic Intelligence

What is Strategic Intelligence?

Strategic Intelligence is the art of gathering up a bunch of information and then creating a gameplan based off of the collected data. In layman's terms, it means fucking looking before you do shit. 

How do you do strategic intelligence?

Generally by asking you what your goal is, then collecting a bunch of data, and coming up with a gameplan to help you meet your goal. This is then followed up with an AAR (after action review) and INVOICE (request for payment).

Can you give me an example of strategic intelligence?

Yes. Lets say you are a small bakery in Chicago.

1) Objective: increase number of followers and reach to local people who you want to convert to customers.

2) Action: Analyze other bakeries, and possibly target their followers for interaction. Then send a DM with a coupon code (to track results). Also, target individuals who are checking in to other locations close by (in the same area/city).

3) AAR: How did the campaign go? What trends did you notice? Did you have an increase in audience or customers? What would we change in the future, and why?

4) INVOICE: generally submitted by e-mail. Alternatively, you could send us a picture of your bakery donating food to a local shelter or food bank and we may not charge you. We love community service and those who assist those in need. 

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